Is the Leadfeeder AI integration with amber GDPR compliant?

Yes. amber is operated in Europe, ISO 27001 certified and GDPR compliant. Your data from Leadfeeder is not used to train AI models.

Does amber respect permissions?

Yes. amber takes over the existing permissions from Leadfeeder. Employees only see content they can access there themselves, and actions run on behalf of the signed-in person.

How do I set up Leadfeeder in amber?

This article in our help center walks you through setting up Leadfeeder in amber.

What can amber agents do in Leadfeeder?

Agents analyze website visits, search companies and contacts, match them against ICPs and buyer personas, manage lists, tags, feeds and custom fields, control campaigns and add contact data. This lets you automate recurring sales work without any programming. For each action, admins decide whether it is allowed, requires confirmation first or is blocked.

Do actions via amber use Leadfeeder credits?

Yes. Actions in Leadfeeder use credits from your Leadfeeder plan. For enrichments, the usage can be estimated in advance. Admins can set the actions to require confirmation first so that no credits are used unintentionally.

Which permissions does amber use in Leadfeeder?

Actions run with the existing access rights of the connected person. The same accounts, lists and settings apply as in Leadfeeder itself.

How is Leadfeeder related to Dealfront?

Since March 24, 2026, the former Dealfront platform has been operating under the Leadfeeder name. Features and data remain the same; some areas have new names, such as "Website Visitors" and "Campaigns".

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AI integration

AI in Leadfeeder

Leadfeeder is the Dealfront group's B2B platform that identifies website visitors as companies. With amber, you let AI agents search companies and contacts, manage lists, tags and campaigns, and enrich data, right in the chat or in automations.

Practical AI use cases

Qualify website visitors

Retrieve companies that visited your website and match them against your ICPs.

“Which companies from our ICP visited our website this week?”

Build target lists

Search companies by industry, size and region, then save them to lists.

“Save machinery makers in Bavaria with 200+ employees as a list.”

Enrich contacts

Find the right contacts, estimate costs and add emails and phone numbers.

“Find purchasing heads at these companies and estimate credits for contact data.”

Action

Through an MCP Server operated in Europe, you can work in Leadfeeder directly with amber.

Connect Leadfeeder with AI in 3 steps

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Connect Leadfeeder in amber.
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AI in Leadfeeder

Available actions via MCP

Read

Get accountsget_account_info: Lists the available Leadfeeder accounts and can show their credit balance.
Get buyer personasget_buyer_personas: Lists all buyer personas, i.e. saved criteria for target contacts.
Get buyer personaget_buyer_persona: Retrieves the name and criteria of a specific buyer persona.
Get campaignsget_campaigns: Lists all campaigns in the account with settings and related lists.
Get campaignget_campaign: Retrieves the details of a specific campaign.

Write

Create buyer personacreate_buyer_persona: Creates a buyer persona with criteria such as department, job title and region.
Update buyer personaupdate_buyer_persona: Changes the name or criteria of an existing buyer persona.
Delete buyer personadelete_buyer_persona: Permanently deletes a buyer persona.
Update campaignupdate_campaign: Changes a campaign's name, budget, status or target list.
Get multiple companiesget_companies_by_ids: Retrieves company data for up to 100 companies at once.

FAQ

Frequently asked questions

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AI in Leadfeeder

Practical AI use cases

Qualify website visitors

Build target lists

Enrich contacts

Action

Connect Leadfeeder with AI in 3 steps

Available actions via MCP

Read

Write

Frequently asked questions

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