All AI integrations
AI integration

AI in HubSpot

HubSpot is the CRM platform by HubSpot, Inc. for marketing, sales and service. With amber, you search contacts, deals and tickets using AI and let agents analyze CRM data, create records and maintain campaigns and marketing emails.

EU AI ActMade in EuropeISO 27001 certifiedGDPR compliant

Practical AI use cases

Track deals

Find out in seconds where your open deals stand.

“Which deals with Müller GmbH are still open?”

Review customer history

See notes, calls and meetings for a customer at a glance.

“What was discussed in the last meeting with Schulz AG?”

Find tickets

Find support tickets on a topic without opening HubSpot.

“Show me all open tickets about invoicing.”

Create contacts

Create new contacts and assign them to the right person right away.

“Add Anna Weber as a contact and assign her to Tom.”

Evaluate campaigns

Get campaign and newsletter metrics in one short summary.

“Summarize our fall campaign results, including newsletter open rates.”

Prioritize prospects

Spot companies with buying interest and save them as a segment.

“Find companies showing buying interest and create a new segment from them.”

Data source

A native connector links HubSpot to the amber Data Layer and current AI models.

Action

Through an MCP Server operated in Europe, you can work in HubSpot directly with amber.

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AI in HubSpot

Available actions via MCP

Read

Get campaign attributionget_campaign_attribution_reports
Shows how much revenue, how many deals and contacts can be attributed to campaigns.
Get AI search visibilityget_aeo_metrics
Shows how often your brand is mentioned in AI search engines, also compared to competitors.
List inboxesget_conversation_channel_metadata
Lists all inboxes and channels used for customer conversations.
Find buying signalssearch_intent_signals
Finds companies and contacts currently showing purchase interest.
Get data structurediscover_hubspot_schema
Shows which data types, pipelines and stages exist in your HubSpot account.

Write

Manage campaignsmanage_campaign_objects
Creates and updates campaigns and assigns owners and content.
Send feedback to HubSpotsubmit_feedback
Sends feedback about the HubSpot integration directly to HubSpot.
Manage segmentsmanage_segment
Creates and edits contact lists that can update automatically.
Manage landing pagesmanage_landing_page
Creates, edits and publishes landing pages in HubSpot.
Improve AI search visibilitymanage_aeo_recommendations
Shows recommendations for making your brand more visible in AI search engines.
FAQ

Frequently asked questions

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